Cloud 9 Software says this will enable practices to shorten the learning curve for new treatment coordinators, increase sales velocity, remove pipeline roadblocks, and prevent lost sale opportunities. We are delighted to extend ToothFairy’s game-changing capabilities to our valued customers.”Ĭloud 9 customers will be able to add the new service to take advantage of ToothFairy’s CXM tools. Enabling more starts and retaining talented staff have never been more critical to our customers’ success. Mike Ressel, CEO of Cloud 9 Software, shared, “The acquisition of ToothFairy represents Cloud 9’s on-going commitment to being the strategic platform of choice for practice growth and optimization. “We are thrilled to complete our partnership with Cloud 9, a company that shares our commitment to providing customers with the modern solutions they need to help improve their competitive advantage, accelerate sales velocity, and better serve patients, thus enabling them to retain existing customers for generations to come and win new ones-sooner,” Henderson said. ToothFairy is designed to solve the five problems facing orthodontists today: (1) losing patients to competition, (2) hiring and retaining talent, (3) winning new patients, (4) patient recalls falling through the cracks, and (5) leading and motivating teams.Īs part of the acquisition, Trude Henderson, founder of ToothFairy, has also joined Cloud 9 in the role of director, practice growth strategy. ToothFairy reportedly is the result of years of research and the application of high-reliability organizational principles to orthodontic practice management. According to Cloud 9 Software, ToothFairy helps orthodontists optimize their sales pipeline and maximize returns by leveraging the personal insights of potential patients and best practices from other industries. ToothFairy gives Cloud 9 practices tools to track consumers’ buying motivations, differentiate leads, and help staff overcome objections.Ĭloud 9 Software, provider of cloud-based practice management systems for orthodontists, pediatric dentists, and dental/orthodontic service organizations, recently acquired ToothFairy LP, a customer experience management (CXM) software designed for the orthodontic industry.
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